Lives and Memories: The Book That Tells the Story of 958 Santero

Presented at Vinitaly in a dialogue between Gianfranco Santero and the book's author Filippo Larganà

In heart of Vinitaly, amidst the colours and voices of an event celebrating the best of Italian wine, 958 Santero shone by presenting “With the vineyard in my eyes“. Not just a new editorial release, but a journey through the pages that traces the history of a family and a brand that has become synonymous with innovation and creativity in the beverage sector.

The atmosphere was electric at the 958 Santero stand, where the art of Romero Britto framed this unique presentation. Gianfranco Santero's three children - Elisabetta, Virginia and Vittorio - enthusiastically welcomed guests, including journalists and winelovers, all eager to to know the genesis of a story which, through the choices of founder Pietro Santero, reveals the’alchemy of a brand that has managed to make its way in the international.

The chat between Gianfranco Santero and Filippo Larganà, the author of the book, offered hints not only on creation of the book, but also on how 958 Santero stood out for its unique approach, merging tradition and futuristic vision. A distinctive imprint that can now be read and shared, not only on the shelves of bookshops but also through the promotional initiatives the brand has in store.

“With the Vine in Your Eyes” is a title that promises to tell the “secret” of a timeless success, wine that tastes of the future. A a story to savour at leisure, like the wine it celebrates, now available for the’online purchase and included in the 958 Santero product promotions, ready to entering the casand in the hearts of enthusiasts.

The book can be purchased online at Mondadori, Rubettino publisher, on Hoepli and soon on our e-commerce.