An exceptional merchandising line thanks to the collaboration with Gugliermetto Experience

From vision to excellence: the surprising collaboration with Gugliermetto Experience

Some people see “only” a can or a bottle and others can see beyond, to conceive extraordinary scenarios and take the’brand image, by associating it with a cultural project and of living design e refined.

On this essential concept, the collaboration with Diego Maria Gugliermetto, artist, creative and visionary designer, which with its line of innovative, fun, ironic and irreverent armchairs, sofas and ottomans, and of course comfortable and functional, has revolutionised Italian design.

We are excitedly preparing for a topical moment in the history of our brand, ready to face a new world, which we look forward to discover e get to know.

Salotto Santero preview in Turin on 29 June

For the second year running the VIP Lounge Packaging Prémiere & PCD in Milan of May was entrusted to the Gugliermetto Experience, which literally turned the kermesse into a show, where in full mood Guerrilla Marketing, packaging has become protagonist also in furniture.

It is here that the intuition of transforming the 958 Santero brand into a furnishing object materialised with the sponsorship of the Cristiani & Co Art Gallery at Umberto I Gallery a Turin. Everything is ready for the special preview presentation of the soft and colourful Santero Lounge.

A simple “tin can”, the humblest of confections, has over time inspired artists such as Piero Manzoni, Andy Warhol and Ugo Nespolo, and in the hands of DMG it has been transformed into furniture and three-dimensional communication, out of scale, comfortable and strong emotional impact.

We are waiting for you Thursday 29 June at 6 p.m. at the Cristiani & Co Art Gallery for this important and unmissable preview.

Galleria Umberto I, Turin.