958 SANTERO launches its Spritz in Paris

Success under the Eiffel Tower also for Mix Tonic and bubbles

Italians in the shadow of the Eiffel Tower always make a good impression. This was also the case for 958 SANTERO who, at the recent international Wine Paris & Vinexpo set up in the heart of the Ville Lumiere, launched its latest product: the 958 SANTERO Spritz Aperitif, an innovative interpretation of the famous recipe for the classic Italian aperitif. Throughout the entire period of the Paris, which took place from 14 to 16 February, the stand 958 SANTERO, dedicated to the range 958 SANTERO with the “Love” logo as a graphic theme, was visited by buyers and trade visitors. All expressed their appreciation for the sparkling wines, cocktails and aperitifs by 958 SANTERO.

Particularly appreciated was the collaboration between 958 SANTERO and the Solera in Paris, one of the most popular concept bars in the French capital, which in the mixology area, with the contribution of the bartender Ysis, offered cocktails and long drinks based on Mix e Spritz, of the Mediterranean Tonic and signature bubbles 958 SANTERO.

He commented Gianfranco Santero, president of the Group 958 SANTEROThe visibility of the Paris show allowed us to present ourselves in the most ideal way and in line with the communication we have prepared for our products. An international stage, with the participation of many insiders from all over Europe and, as far as possible, also from the rest of the world, proved to be the right event to launch new ideas and projects that were well received. We are satisfied.«