• In 1958, after a few years in the wine business of the Santero family, Santero SpA was founded in Santo Stefano Belbo in the province of Cuneo. This was the beginning of the Santero family's entrepreneurial history in the large wine industry.

New technology and new headquarters

• The Santero family looks ahead and equips the company with the latest technology to produce wines and sparkling wines. Santero SpA changes its headquarters and moves production to a new plant on the outskirts of Santo Stefano Belbo. More space for logistics and lines, but also for offices and the necessary infrastructure for the company.

Brand 958 is born

• From an intuition of Gianfranco Santero, the company's brand name changes and the numbers 958 are inserted, referring to the year of its foundation. It is the turning point that will mark the production, communication and marketing of Santero products.

The iconic yellow bottle

• With a view to original and creative marketing, new products and new bottles are born. The 958 Santero brand is conveyed on a new bottle with a label that highlights the logo. Thus was born the iconic yellow bottle that is still today the flagship of 958 Santero production.

Landing on TV

• 958 Santero begins to appear in TV programmes and commercials. These are the first steps of an all-round communication that, in an original way, will be practised, with great success, on traditional media and also on the web and social media.

A new footprint

• These years saw the birth of the Hand bottle. Produced exclusively for 958 Santero, it has the cast of a hand impressed in the glass. It is used for various 958 Santero products and is a great commercial success. The 958 Santero branded Hand is so popular that it is copied by some competitors.

Art and bottles

• 958 Santero started the production of bottles designed by artists and illustrators. Thus was born its “Bubble of Art” line, a range of uniquely designed and extremely creative bottles that represent a “unicum” on the world wine scene.

Fruit cocktails

• 958 Santero extends its product range to fruit cocktails: Bellini, Rossini, Mimosa.

The only red we like

• 958 Santero enters the world of aperitifs with 958 Santero Mix Aperitif. Red is the colour of a product with a moderate alcohol content that innovates the sector.

A new format

• Production is again being expanded. This time they are looking at alternative containers to bottles. A line of cocktails in aluminium cans is born, including a non-alcoholic Bellini and a brand new Mediterranean Tonic.

A new way of drinking Spritz

• On the 958 Santero agenda is a new project that still concerns the world of aperitifs: it is called 958 Santero Spritz Aperitivo and is the new declination of one of the most classic Italian aperitifs.

Partnerships

• 958 Santero has many partnerships with internationally renowned brands, initiatives and artists to its credit. From the collaboration with Bauli, the Italian confectionery brand, to the creative bottles designed by Romero Britto, the multifaceted Brazilian artist and designer for leading global brands, to the synergy with VR46, the stable of the Italian motorcycling champion, Valentino Rossi, to the collaboration with Onlus PizzAut, an original Italian format of social inclusion dedicated to girls and boys with autism.

Elite

• It is called Elite and it is a line signed by 958 Santero entirely conceived and realised for the Horeca, that is to say for the Hotellerie-Restaurant-Café commercial sector. From the bottle to the label, everything speaks of exclusivity, with the bubbles of Extra Dry, Bellini cocktail and Moscato.

Hellas Verona

• For the 2024/2025 season, 958 Santero is the proud Main Jersey Partner of Hellas Verona: our logo on the first team's official jerseys is much more than a symbol. It is the concrete expression of an authentic bond, built on shared values such as loyalty, teamwork and love for what you do.

Aprilia Racing

• The world of MotoGP is a universe in constant motion, where speed, technique and daring come together with passion and determination. In this adrenaline-filled context, the collaboration between Aprilia Racing and 958 Santero was born and consolidated: two different realities, but united by a common DNA made of excellence, challenge and style.

958 Ready-to-Drink

• At a time when convenience and quality are paramount, Santero introduces its Ready-to-Drink aperitif line. Perfect for any occasion, they not only guarantee an authentic and refined flavour, but also add a touch of elegance and practicality, transforming an ordinary moment into an extraordinary experience.

• The first dealcolata-based sparkling wine signed 958 Santero is also born. An innovative toast that combines taste and lightness, with an eye to the future thanks to the eco-sustainable Averra project, which certifies our commitment to reducing environmental impact.

Santero 16

• An intense and unexpected experience is born, designed to push the boundaries of taste.
  Santero 16 is our bold and embracing after dinner: perfect for those who like to end the evening with a decisive touch, reinterpreting tradition with style, character and always in the name of quality.

Premium Partner of the Azzurri

• 958 Santero is Premium Partner of the Italian National Football Team for the two-year period 2025-2026.
  A path that combines passion for football and the excellence of our bubbles, celebrated with the official slogan: “BrindiAmo Azzurro”. For the occasion, we created a special bottle and materials dedicated to the Azzurri.